Meta Descriptions Defined
Meta descriptions are a HTML element that summarizes the contents of a webpage for the benefit of users and search engines. Simply, these descriptions are there to help advise a user and generate user click-throughs from search engines to websites.
Meta descriptions are displayed below the title and URL in search engine results and usually contain around 160 characters.
Meta description tags can have a significant impact on a business’s SEO as they:
- act as an “organic ad text” – meaning that when a businesses ad ranks for a keyword, search engines will often show the meta description as a summary of the page.
- are as important as ad text – as a compelling meta description has the power to raise the click-through rate of a business’s organic search results.
In Data Defined, we help make the complex world of data more accessible by explaining some of the most complex aspects of the field.
Click Here for more Data Defined