What Is Form Analysis?

Written by Caitlin Davidson

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Form Analysis Defined

Form Analysis is a tool designed for sites that actively use fill-in forms. Form Analysis helps businesses to understand how users interact with forms on their website, as well as evaluate their forms to identify issues that may be hindering visitors from successfully converting.

Examples of forms include:

  • Search bar on a site
  • Order form
  • Contact form

Form analysis captures visitor’s interaction with every field on the form and builds powerful visualizations that can help you generate insights to improve the form.  Problems a form analysis may identify include:

  • Length of a form
  • Confusing fields,
  • No auto-fill feature
  • Missing defaults
  • Complicated interface 

This type of analysis offers two ways to display data; form conversion and form fields.

Form conversion allows businesses to view:

  • The number of views of the page containing the form.
  • The number of interactions with the form.
  • The number of forms submitted.

Form fields detail the:

  • Time spent interacting with each field in the form.
  • Fields left empty in the form.
  • Fields that users leave the page from without submitting the form (i.e. fields that cause difficulties when filling them out).

Benefits of form analysis include:

  • Understanding which is the top most followed path in filling out a form. 
  • Understanding of different field designs to know if they are help in minimizing user’s efforts and time to fill in the form.
  • Understanding the related fields that users tend to fill, while providing data for any specific field. 
  • Understanding users behavior on a website.

In Data Defined, we help make the complex world of data more accessible by explaining some of the most complex aspects of the field.

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