HOW TO USE DATA TO BUILD GREAT SAAS PRODUCTS
Lead teams to make data-driven product decisions
When building SaaS products, good teams listen to what their customers say, but great teams watch what their customers do using behavioral data. The only way to truly understand your customers is to analyze how they actually use your SaaS product and engage with your business.
A data-driven approach to product development can vastly speed up hypothesis testing and keep customer interviews focused and relevant. This process of understanding customer behavior using data is called Behavioral Analysis.
Behavioral Analysis gives your team unbiased, data-driven insights into the "who, what, when, and where" of customer engagement to help you understand the "why" so you can increase engagement and retention with your SaaS product.
So just how does your team turn SaaS data into qualitative roadmap insights?
Download our white paper to learn how.
This guide will tell you how to:
- Uncover patterns in SaaS user engagement
- See what customers do before and after they engage with a specific feature
- Identify what is keeping customers engaged and what is causing churn
- Use your findings to prioritize your roadmap