Product Update – Arbitrary Calculations in Segmentation

We’ve expanded our calculator tool capabilities to help you get even better insights from your queries. You can now use the calculator function in the Segmentation tool to add, subtract, multiply or divide by an arbitrary number. This gives you the ability to scale datasets, calculate averages when looking at aggregate charts, or even just use numbers to create a metric directly on the chart.

Arbitrary Calculations

For example, if you’re looking at an aggregate view of monthly purchases over the last 6 months, you can divide the aggregate value by 6 to see the average purchases per month.

Purchase event avg

purchases per month

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